Ratio Talks
How to be Wrong
The I and the S frame

Nick Chater is Professor of Behavioural Science at the Warwick Business School, and author with George Loewenstein of The i-Frame and the s-Frame: How Focusing on Individual-Level Solutions Has Led Behavioral Public Policy Astray. The i-frame refers to science and policy focused on changing individuals. The s-frame concentrates on everything around the individual. As Nick explains in this episode, our hunger in the last decades for the i-frame has diverted our attention from the benefits of the s-frame. 


DellaVigna and Linos (2022) evidence from 2 nudge units

Hagmann , Ho , and Loewenstein (2019) nudging out support for carbon tax